Abstract

This paper is commissioned to examine the “BRAND AWARNESS and MARKETING CAMPAIGN FOR NILKAMAL.” This paper has various aspects of Marketing function and operation by applying theoretical knowledge and concepts to the best. The main research problem was to acknowledge about the brand awareness among the customers and to find out the preferences of the products and satisfaction level regarding the same. Hence, the methodology was used during the research was collection of data through primary and secondary both and the basic instrument in order to study about the subject was questionnaire. The major findings was that customers are aware about the brand and are preferring the products of the organization. The brand positioning is also good in the minds of the customers. But the frequency of purchasing of the product is not up to the mark. The organization should focus on the distribution channel, which will increase the awareness among the customers. Organization should also focus on the advertisement of their various products which can rapidly increase the sales of the organization. Therefore, the top management of the company should take marketing campaign into concern. Hence this will increase brand awareness. by Mohd Uzair | Dr. Rajesh Singh "Brand Awareness & Marketing Campaign for Nilkamal"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23120.pdf Paper URL: https://www.ijtsrd.com/management/marketing/23120/brand-awareness-and-marketing-campaign-for-nilkamal/mohd-uzair

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