BRAND IMAGE IN SOCIAL MEDIA – AN OUTLINE OF THE RESEARCH RELATED ISSUES
Journal Title: Polish Journal of Management Studies - Year 2015, Vol 11, Issue 2
Abstract
Growing competition together with an increase in consumers’ requirements result in some necessity for distinguishing a company’s offer on the market. Foundations of the market success may be provided by the brand image. In the era of the Internet and popularisation of social media, companies have lost a major part of their control over their brand image that at present is a derivative of feedback and opinions obtained in social media. Therefore, companies are now facing some need to conduct related research into their brand image in the social media environment. This allows for identifying a process of selecting products by consumers, behaviours of consumers and their attitudes towards brands.<br/><br/>
Authors and Affiliations
Marta Zembik
Keywords
Related Articles
- EP ID EP270230
- DOI -
- Views 65
- Downloads 0
SOP HRD - AN APPROACH TO QUALITY IN HIGHER EDUCATION AND A FACTOR OF INFLUENCE FOR ENSURING AN ASCENDING PROFESSIONAL CAREER PATH
In the present paper the authors address the importance of carrying out certain relevant internships by students and, at the same time, the influence that these internships have on the place where Romanian education syst...
EFFICIENCY OF WORKING CAPITAL MANAGEMENT AND PROFITABILITY OF UAE CONSTRUCTION COMPANIES: SIZE AND CRISIS EFFECTS
This paper aims to examine the relationship between the efficiency of working capital management and profitability of construction firms listed in the United Arab Emirates stock markets. The results show a negative and s...
NEW TRENDS IN CONSUMPTION MANAGEMENT OF ELECTRIC ENERGY
The report presents the complex proposal for the implementation of the demand side management (DSM) in the Polish energy sector. The issue of DSM is well known in the world, European and domestic dimensions. The experien...
The Effect of Work Satisfaction on Employee Engagement
The study aims at examining the effect of work satisfaction on employee engagement. The study was conducted using the quantitative method. The population consists of the employees of telecommunication network providers i...
THE IMPACT OF ORGANIZATIONAL CULTURE ON CREATIVITY AND INNOVATION
In a hyper-competitive business environment will survive and succeed only those enterprises that are able to come up with a new ideas and/or unique products or applications. Creativity goes hand in hand with innovation;...