BRAND IMAGE IN SOCIAL MEDIA – AN OUTLINE OF THE RESEARCH RELATED ISSUES
Journal Title: Polish Journal of Management Studies - Year 2015, Vol 11, Issue 2
Abstract
Growing competition together with an increase in consumers’ requirements result in some necessity for distinguishing a company’s offer on the market. Foundations of the market success may be provided by the brand image. In the era of the Internet and popularisation of social media, companies have lost a major part of their control over their brand image that at present is a derivative of feedback and opinions obtained in social media. Therefore, companies are now facing some need to conduct related research into their brand image in the social media environment. This allows for identifying a process of selecting products by consumers, behaviours of consumers and their attitudes towards brands.<br/><br/>
Authors and Affiliations
Marta Zembik
Keywords
Related Articles
- EP ID EP270230
- DOI -
- Views 56
- Downloads 0
ANALYSIS OF ENTERPRISE PERFORMANCE AND COMPETITIVENESS TO STREAMLINE MANAGERIAL DECISIONS
The main aim of this article is to analyse the performance development of the selected Slovak company – Košice International Airport by means of modern approaches of financial performance evaluation linked to designing a...
AN INNOVATIVE METHODOLOGY FOR SUPPORTING THE CLLD
Based on the LEADER initiative, the European Union created a new tool for the planning period 2014-2020: the Community Lead Local Development (CLLD). Both the LEADER and the CLLD programmes put great emphasis on studying...
AN IMPROVEMENT OF INFORMATION PROCESSES IN ENTERPRISES – THE ANALYSIS OF SALES PROFITABILITY IN THE MANUFACTURING COMPANY USING ERP SYSTEMS
Processes constitute an inseparable element of the technical, social or organizational system. Moreover, they show the dynamics of the organization and they are subordinated to its goals; they actuate the organizational...
COSTS FOR IMPLEMENTING LOGISTICS INTO THE COMPANY
The ways of approaching the logistic problems need the use of some varied techniques and means, and the elaboration of a logistic project – which would aim the entire company – mobilises multiple personnel for a period o...
THE EU FUNDS AS A CHANCE OF THE REGIONAL DEVELOPMENT IN REFERENCE TO THE SPORT INFRASTRUCTURE IN YEARS 2007-2013
This article attempts to demonstrate that the strategic instruments of the Silesian voivodeship have enabled to applying to the local governments within the announced competitions, which had an impact on the development...