Brand Image, Perceived Value, Website quality affects on customer purchase intention: The case of Mongolian Hospital
Journal Title: Invention Journal of Research Technology in Engineering & Management - Year 2018, Vol 2, Issue 10
Abstract
Nowadays, consumer needs and requirements are changing rapidly. In the business world, companies are trying to build competitive advantage strategy not only to attract new customers but also keep remaining loyal customers. Therefore, firms priority mission is to create competitive advantages not just to survive but also for expanding the market. The research purpose is trying to investigate the factors which influence Brand Image, Perceived Value, Website quality on hospital select intention. Furthermore, the study also trying to explore the moderate effect relationship between internet trust and select intention. The research survey covered 815 female participants and was collected online. The study result shows that all independent variables (BI, PV, WQ) have positive influence relationship with health service select intention. Also, perceived value has a stronger positive relationship with select intention compared to brand image and website quality. Unfortunately, Internet trust does not have a moderation effect relationship between the website quality and select intention.
Authors and Affiliations
Otgonchimeg Erdenebileg
Keywords
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