Brand Image Theoretical Aspects
Journal Title: Integrated Journal of Business and Economics - Year 2018, Vol 2, Issue 1
Abstract
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand value, and benefits. A brand is a word or phrase that identifies and separates goods belonging to one person from belonging to another person. A brand is one of the elements of marketing, advertising. High-quality brand brings significant benefits to the manufacturer or the trader. A brand name may consist of a brand name and a brand symbol. There is several brand value evaluation model analyze in the article, like capital market-oriented brand value model, Aaker's brand value model, the Interbrand Brand Assessment Methodology, which helps evaluate brand value and benefit.
Authors and Affiliations
Margarita Išoraitė
Determinants Identification of Poverty and Human Capital of Fisherman Household
This research was conducted to see the determinants of poverty and human capital in fishermen households in Bangka and Pangkalpinang (Bangka Belitung Province, Indonesia). The research was conducted in Fisherman I and Te...
Brand Image Theoretical Aspects
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand value, and benefits. A brand is a word or phrase that identifies and separates goods belonging to one person from belongi...
Effect of Entrepreneurship Learning on Interest in Entrepreneurship (Case Study In Student Management, Accounting and Sociology, University of Bangka Belitung)
This study aims to determine the influence of entrepreneurship learning on entrepreneurship interests (case study on student management, accounting, and sociology, University of Bangka Belitung). This study is expected t...
Exploring Goal Commitment Predictors of Boundary Role Persons (BRP)
As the face of the organization, BRPs were the target of representations and influence attempts by external agents. In effect, the BRPs were both the influencer and the recipient of influence from insiders and outsiders....
Contribution Linkage and Role of Village Apparatus in Village Finance Management to Achieve Accountability of Village Revenue Expenditure Budget
This Empirical Research aims to look at the contribution and role of Management Village Finance by village apparatus, overall activities including planning, Implementation, administration, reporting and accountability of...