Brand Image Theoretical Aspects
Journal Title: Integrated Journal of Business and Economics - Year 2018, Vol 2, Issue 1
Abstract
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand value, and benefits. A brand is a word or phrase that identifies and separates goods belonging to one person from belonging to another person. A brand is one of the elements of marketing, advertising. High-quality brand brings significant benefits to the manufacturer or the trader. A brand name may consist of a brand name and a brand symbol. There is several brand value evaluation model analyze in the article, like capital market-oriented brand value model, Aaker's brand value model, the Interbrand Brand Assessment Methodology, which helps evaluate brand value and benefit.
Authors and Affiliations
Margarita Išoraitė
Keywords
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- EP ID EP263508
- DOI 10.5281/zenodo.1179360
- Views 145
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