Brand Loyalty as a Catalyst for Growth: Leveraging Innovative Brand Experience to Enhance Market Success for a Small Clothing Brand
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 09
Abstract
This research entitled “Brand Loyalty as a Catalyst for Growth: Leveraging Brand Experience to Enhance Market Success for Small Clothing Brands in Triple Two Reworks” aims to identify strategies that can increase brand loyalty and market growth for small clothing brands. This research focuses on Triple Two Reworks, a local brand that specializes in redesigning used clothing into new fashion products that are aesthetically pleasing and sustainable. This study reveals that brand loyalty plays a critical role in the long-term success of a brand, especially for small clothing brands that often face limited resources and challenges in reaching a wider audience. This research uses a qualitative approach with in-depth analysis of positive Triple Two Reworks brand experiences, as measured through indicators of customer satisfaction and their engagement with the brand. The research results show that superior brand experience can increase customer loyalty and market success. Triple Two Reworks can leverage positive brand experiences through a branding strategy that includes providing a personalized shopping experience, product customization options, and responsive customer support. Additionally, the adoption of sustainable fashion trends and limited-edition collections can attract environmentally conscious and fashionable consumers, thereby expanding market share and increasing competitiveness. This research concludes that by optimizing the brand experience, Triple Two Reworks can build strong customer loyalty and achieve sustainable market growth.
Authors and Affiliations
Muhammad Al Ghifary, Dina Dellyana,
Keywords
Related Articles
- EP ID EP744376
- DOI 10.47191/ijcsrr/V7-i9-13
- Views 50
- Downloads 0
Strategies to Improve the Sales Performance of Car Loan Products in Bank Shinhan Indonesia
In internal Bank Shinhan, My Car Loan is one of their top consumer products. However, when compared to other car financing competitors, Bank Shinhan was far behind in terms of sales performance. Hyundai Motors Indonesi...
Exploring challenges of online learning in the context of Ba Ria – Vung Tau University by English Major students
This study aims to find out challenges of English major students in conducting online learning at Ba Ria – Vung Tau University (BVU). The research results were found by analyzing quantitative data by introducing survey t...
Six Sigma Approach to Reduce Revenue Leakage in Revenue Recognition Process: A Case Study
This study investigates business process inefficiency of revenue recognition process at Gajah Logistics, which impact to financial loss. The primary objective of this research is to improve the business process of revenu...
Strengthening Women's MSMEs in the Efforts to Restore the National Economy
The involvement of the State-Owned Enterprises’ Corporate Social Responsibility (CSR) program is urgently needed in an effort to support national economic recovery as carried out by PT Pertamina (Persero) through the Per...
How Do Islamic University Prevent Fraud: Do Leadership Style and E-Procurement Matter
Internal control, and leadership style on fraud prevention at State Islamic Religious Universities in Indonesia. This study used the research subject, namely the Internal Supervisory Unit (SPI) at 58 PTKIN throughout Ind...