BRAND PREFERENCE IN HEALTH DRINK CATEGORY
Journal Title: GJRA-Global Journal For Research Analysis - Year 2018, Vol 7, Issue 12
Abstract
Every business that deals with consumers is guided by consumer demand for the products. Consumer behaviour is the act of individuals in obtaining and using goods and services, which is exhibited through decision process. Consumer purchases are likely to be inuenced by physiological, psychological and sociological factors. Purchasing of health drinks involves a lot of thinking since it is related with the health of people. The type of health drinks purchased by the family depends upon certain inuencing factors such as place of residence, income, education, family background etc.
Authors and Affiliations
K. Zion Raj, Dr. D. Jebapriya*
Keywords
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