Brand Role in Organization of the Integrated Marketing Communications
Journal Title: Бізнес Інформ - Year 2012, Vol 6, Issue 0
Abstract
Article is devoted to definition of a role of a brand in the organization of the integrated marketing communications. Classification groups of marketing communications which influence a choice of the consumer for a certain trademark are allocated. The most effective types of marketing communications depending on a stage of life cycle of a brand are analyzed.
Authors and Affiliations
Elena Bykhova
Keywords
Related Articles
- EP ID EP114710
- DOI -
- Views 89
- Downloads 0
Issues of Developing Social Policy and Social Security of the State
The article is aimed at studying the contemporary features of social policy and social security of Ukraine. Stages of formulating the major normative-legal acts in establishing social policy have been defined. An economi...
Estimation of Currency Position of Enterprise
The method of estimation of size of currency position of enterprise, which allows to reduce a risk degree, is offered in the article, and instrumental in providing of financial stability and increase of his competitivene...
The Impact Assessment Models of the Inter-regional Cooperation on the Processes of Convergence of the Territories
The article analyzes the uneven economic space of Ukraine on the basis of the concept of convergence. The analysis confirms the strengthening of regional development imbalances, which can lead to slower economic growth a...
Investment Attractiveness of Science Intensive Companies in Ukraine
The article conducts a study of investment attractiveness of science intensive companies of Ukraine for further acceleration of technical re-equipment. The author uses methods of logical and comparative analysis and meth...
The Methodical Aspects of the Strategic Development of Enterprises
The article is aimed at studying and scientific generalization of the theoretical-methodological aspects of the process of developing the enterprise strategy and substantiation of recommendations as to its implementation...