Branding and Reality: Two Faces of the City Case of Essaouira 2008-2018
Journal Title: International Journal of Environment, Ecology, Family and Urban Studies (IJEEFUS) - Year 2019, Vol 9, Issue 2
Abstract
The subject we are going to discuss in this article is about double face Touristic Cities, one strongly branded and the other discovered on the spot by visitors. Indeed, in these cities, most of the effort of territorial actors is directed towards the attractive parts of the territory to the detriment of others. These interventions, which have no impact on spatial imbalances and disparities, sometimes only accentuate inequality in space. That being said, we want to contribute to evolve the notion of upgrading tourist cities through a process of reconsideration and integration of all parts of the city, by questioning the districts in difficulty in a concern for equity
Authors and Affiliations
Meryam Harati, Mouna M’hammedi
Keywords
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- EP ID EP576180
- DOI 10.24247/ijeefusapr20191
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