Branding as a tool to modernization the architecture of the national economy
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2019, Vol 5, Issue 5
Abstract
The subject of research is the architecture of the national brand and the architecture of the national economy. The purpose of this study is to determine the link between the architecture of the national brand and the sectoral structure (architecture) of the national economy. Methodology of the research was proposed by the author. Results of work. The difference between the architecture of the national brand and the economic architecture (sectoral structure) of the national economy is established. The method of calculation of GDP growth in the conditions of changing the architecture of the national economy is proposed. The existence of mutual influence between the architecture of the national brand and the architecture of the national economy is substantiated. Conclusions. There is a mutual influence between the architecture of the national brand and the architecture (sectoral structure) of the national economy, that requires management of both of. Effective national economy architecture ensures the coherence of the strategic goal and potential of branding facilities, stability, efficiency of their development and competitiveness, which integrates the overall competitiveness of the national economy.
Authors and Affiliations
G. Y. STUDINSKA
Keywords
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