Branding as a tool to modernization the architecture of the national economy
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2019, Vol 5, Issue 5
Abstract
The subject of research is the architecture of the national brand and the architecture of the national economy. The purpose of this study is to determine the link between the architecture of the national brand and the sectoral structure (architecture) of the national economy. Methodology of the research was proposed by the author. Results of work. The difference between the architecture of the national brand and the economic architecture (sectoral structure) of the national economy is established. The method of calculation of GDP growth in the conditions of changing the architecture of the national economy is proposed. The existence of mutual influence between the architecture of the national brand and the architecture of the national economy is substantiated. Conclusions. There is a mutual influence between the architecture of the national brand and the architecture (sectoral structure) of the national economy, that requires management of both of. Effective national economy architecture ensures the coherence of the strategic goal and potential of branding facilities, stability, efficiency of their development and competitiveness, which integrates the overall competitiveness of the national economy.
Authors and Affiliations
G. Y. STUDINSKA
Recognition of the peculiarities of innovative development of regions in the regional policy of the state
Today, there is no doubt that the formation of an innovation policy for regional development should be based on theories of the regional economy, as they give an idea of the patterns of socio-economic development of regi...
The mechanism of the regional lending
The article analyzes the relevance and regional development lending, and the mechanism by which the loans can be sold. Where found disadvantages, which arise by the implementation of this mechanism. Based on studies of n...
Genetic social heredity and peculiarity of crisis shadow modernization in Ukraine
In the article features of the genetic structure of the domestic society, its antireformist crisis potential of modernization and the need to find the leading link in effective reform.
Megacities as the main actors of information technology globalization
Article deals with the nature of globalization in the information field. The regularities of the impact of globalization on the cities development were determined. The role of cities in the information world dimension of...
Factors of demand formation in rural tourism
Under conditions of the deep economic crisis, rural tourism is a certain alternative to expensive foreign and domestic hotels, boarding houses and sanatoriums for tourists of middle class. Many tourists take in attention...