Branding in Urban Health Management: Overview of an Emerging Literature
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 4
Abstract
Today, creating healthy cities has become the major challenge for both urban governance and public health management. Public health in urban context can be achieved through creative and new approaches such as social marketing and health branding. This review is aimed to introduce the application of health branding as a rather new but highly important approach to public health and an effective tool for preventive programmes of public health management. Branding strategies work particularly well in health campaigns that seek to spread awareness about the health issue. Adoption of branded ‘‘healthy lifestyles’’ increases the probability that individuals will engage in health promoting and disease preventing behaviours. Branding help health management with the mix of interventions and a planning model in order to change social norms and behaviours. In developing countries such as Iran, utilization of branding strategies in health management systems and services is really new and the true potential of social marketing branding has yet to be realized.
Authors and Affiliations
Dorna Asadi, Vida Keshtkaran
Keywords
Related Articles
- EP ID EP560699
- DOI 10.6007/IJARBSS/v8-i4/3996
- Views 96
- Downloads 0
Concept Paper: Customer Satisfaction in Malaysian Takaful Industry
The purpose of this paper is to review several determinants of customer satisfaction based on the existing literature. At the same time, the history of the development of Takaful Insurance Industry in the context of Mala...
Malaysia-China Intra Industry Trade
In this paper we investigate the index of intra industry trade between Malaysia and China. Our findings indicate that intra industry trade in manufactured goods between both countries is very significant which represent...
The Perception of Civil servant Teachers in Pekanbaru City related to the Mayor’s Instruction no. 1 Year 2013 regarding Income Zakat (Profession Zakat)
The background of this study was sparked by the demonstration of Civil Servant teachers who rejected the Mayor’s Instruction No. 1 year 2013 aiming to optimize the fundraising of income Zakat (Profession Zakat), infaq an...
Affordability Measurement among Public Housing Tenants In Ipoh, Malaysia
Affordability issues are frequently debated by housing policy makers. These debates on housing affordability issues occur not only in developing countries, but have attracted attention even in developed nations. Housing...
Blue Ocean Leadership (BOL) Practices towards Promoting Employee Engagement in Public Service
Malaysia has bold intention to be an advanced nation in 2020. Here, public service holds the key as they are the primary facilitator in achieving this noble dream. It required fully engaged public service workforce as ac...