Buffet Diners Dining Behavior: A Proposed Preliminary Conceptual Model
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 2
Abstract
Buffet service popularity lies with its distinct ability to offer ad libitum dining experiences especially when the price regime used pertains to the all-you-can-eat at one price. However, those appeals have been among major issues associated with food waste and overconsumption. In spite of those pressing issues, numerous research works conducted by employing quantitative approaches, so far have not fully captured and explained the underlying determinants behind buffet diners dining behaviors. Therefore, it calls for more qualitative-based research works conducted in this topic area. As part of the reseacher’s qualitative inquiry process, this conceptual paper’s aims are to firstly explore important literatures pertaining to several underlying theories which help to shape the Integrative Behavioral Model (IBM). Following it, the potential of IBM is discussed thus highlighting its potential as an underpinning theory and as a guide in helping to better understand buffet dining behaviors. In doing so, past literatures related to behavioral studies are discussed within the realm of the model’s constructs and its related model extensions as it related to buffet dining situations. At the end, this research paper concludes with future research implication through qualitative inquiry using the proposed preliminary IBM’s conceptual model, taking into considerations the contextual nature of buffet-dining-related behavioural occurrence.
Authors and Affiliations
Aziz Yusof, Mohhidin Othman, Hazrina Ghazali, Khairil Wahidin Awang, Mohd Aliff Abdul Majid
Keywords
Related Articles
- EP ID EP560263
- DOI 10.6007/IJARBSS/v8-i2/3964
- Views 77
- Downloads 0
Influence of Innovation on Growth of Women Micro Businesses in Bugesera District
Innovation has been defined as Innovation has been studied at various levels: macro, micro (or company) and project level (Goffin and Pfeiffer, 1999). According to Gopalakrishnan and Damanpour (1997) there is no generall...
Determinants of Bank Selection: An International Student Perspective
While student bank selection has enjoyed overwhelming research attention over the past few decades, how international student determines and selects their banks has however, received little attention in the marketing lit...
Reader’s Theatre: To Enhance Reading Amongst Pre-School Readers
This article presents a study of the use of Reader’s Theatre in English lessons with groups of 5 year old preschool children. Reader’s Theatre has been implemented to investigate its effectiveness towards improving fluen...
Socio-Economic Impact of Program Perumahan Rakyat (PPR) Padang Hiliran, Terengganu, Malaysia
Residence or habitat is the most important necessities of life to the people living in a systematic and orderly. The Government with financial ability aims to provide affordable housing and other infrastructure to people...
The Positioning of Sayyidah Aisha’s R.A. Views as the Qaul Mu'tamad of Syafi'i Mazhab in Issues related to Solah
This qualitative study is conducted to identify the extent to which Sayyidah Aisha’s r.a. views have been the qaul mu’tamad of the Shafi’i mazhab scholars regarding solah issues. Simultaneously, it is an effort to invest...