Buffet Diners Dining Behavior: A Proposed Preliminary Conceptual Model
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 2
Abstract
Buffet service popularity lies with its distinct ability to offer ad libitum dining experiences especially when the price regime used pertains to the all-you-can-eat at one price. However, those appeals have been among major issues associated with food waste and overconsumption. In spite of those pressing issues, numerous research works conducted by employing quantitative approaches, so far have not fully captured and explained the underlying determinants behind buffet diners dining behaviors. Therefore, it calls for more qualitative-based research works conducted in this topic area. As part of the reseacher’s qualitative inquiry process, this conceptual paper’s aims are to firstly explore important literatures pertaining to several underlying theories which help to shape the Integrative Behavioral Model (IBM). Following it, the potential of IBM is discussed thus highlighting its potential as an underpinning theory and as a guide in helping to better understand buffet dining behaviors. In doing so, past literatures related to behavioral studies are discussed within the realm of the model’s constructs and its related model extensions as it related to buffet dining situations. At the end, this research paper concludes with future research implication through qualitative inquiry using the proposed preliminary IBM’s conceptual model, taking into considerations the contextual nature of buffet-dining-related behavioural occurrence.
Authors and Affiliations
Aziz Yusof, Mohhidin Othman, Hazrina Ghazali, Khairil Wahidin Awang, Mohd Aliff Abdul Majid
Robust Weiszfeld’s Structural Equation Modelling in Covariance Matrices
The existing procedures for structural equation modelling involve in goodness of fit test for the sample covariance matrix by the structural model can no longer work in high dimensional datasets. The sample covariance ca...
Evolution in Fashion Retail: Comparing Fashion Specialty Store and Department Store in Malaysia
The purpose of this paper is to explore how the evolution in retail landscape had affected the growth of fashion retail and had ignited the changes in customer preference on types of retail outlets to patronage when shop...
The Relationship between Organization Structure and Performance in Commercial Banks in Kenya: The Mediating Role of Innovation
In a knowledge economy most business processes are viewed through knowledge capability. However, the real challenge is in developing an adequate system of knowledge management in companies that will give them a competiti...
Mediation Test for Self-Efficacy on the Relationship between Individual-Related Factors and Knowledge Sharing Behaviour among Malaysian Farmers
This study is to investigate the predictors of knowledge sharing behaviour and mediating variable of self-efficacy among successful farmers in selected Malaysian states. In Malaysian agriculture context, knowledge sharin...
Fostering Employee Pro-Environmental Behaviour: Does Emotional Intelligence Matters?
Although theories and researches on pro-environmental behaviour in the workplace has generated high expectations and promising findings, the problem related to environmental preservation in organization remain unsolved....