Building Brand Image: Analysis of Service Quality and Customer Satisfaction
Journal Title: Saudi Journal of Business and Management Studies - Year 2017, Vol 2, Issue 8
Abstract
Abstract: Research object Building Brand Image: Analysis of Service Quality and Customer Satisfaction is on Giant Citra Raya. This study aims to analyze the influence of service quality and customer satisfaction on brand image either partially or simultaneously on Giant Citra Raya Tangerang. The population of this study is Giant Citra Raya customers which averages 2,070,823 / 12/30 = 5752 per day. The sample size in this study using Slovin formula with large e used is 8%, thus the sample size is 152 customers. Quantitative analysis method using multiple linear regression equation, followed by determination analysis (R Square), partial hypothesis testing (t test) and simultaneously (test F) with alpha 5 percent (0,05). Before further analyzed first tested the instrument and the classical assumption test. Analytical tool using SPSS version 21.0 for windows. The results showed that service quality and customer satisfaction have positive and significant impact on brand image of Giant Citra Raya Tangerang. Keywords: Brand image, service quality, customer satisfaction
Authors and Affiliations
Antonius Setyadi, Hapzi Ali, Tukhas Shilul Imaroh
Keywords
Related Articles
- EP ID EP395865
- DOI -
- Views 140
- Downloads 0
Identification of Drivers and Barriers of Women Entrepreneurs: A case study in Floriculture Industry
Abstract:The aspiration of human being to advance life standards throughout the past have always brought diverse pursues with it. These pursuits have become reality by putting forward a new hint and taking risks when ess...
An Overview of National Directorate of Employment (NDE) and its Mandate in Nigeria
Abstract: In spite of the conscious effort by the Babangida administration to combat unemployment by establishing NDE in 1986, unemployment has been on the increase.This study, therefore, attempted to examine NDE and its...
The Efficiency Level of Primary Schools Financial Administrative Assistants in Managing School Finance at District of South Kinta Malaysia
Abstract: This study focuses on the efficiency of the school’s Financial Administrative Assistant in managing the school’s financial based on their level of knowledge and skills (including financial management, receipt m...
Non-Linear Effects of Government Consumption in Tunisia: Does Fiscal Policy Changes Matter?
Abstract: This study examines non-linear effect of fiscal policy (represented by increases in government consumption) on private consumption. Actually, it suggests that this effect depends on the nature of fiscal policy...
An Empirical Investigation on the Relationship between Entrepreneurial Orientation, Entrepreneurial Education and Entrepreneurial Intention in Nigeria: A study of some selected Students of Higher Learning
Abstract: Youth empowerment is one of the major concerns of Nigerian government like any other developing countries all over the world. It is the reasons why it needs to encourage its youths to be engaged in entrepreneur...