Building Customer Loyalty towardthe Service Industry – An overview
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 12
Abstract
Building customer loyalty towards the organization, brand and specific service provider is critical and crucial to the objective of survival and growth of business organizations. Therefore, this field of science has gained a wide range of researchers’ interest and those who are interested in business. This paper aims to analyze the major requirements that lead to customer loyalty. Furthermore, the paper seeks to develop a comprehensive model of the major important variables and factors related to building customer loyalty in the sector of service industries. Reviewing and summarizing previous literature related to customer loyalty in the service industries sector will be used to achieve the objectives. The classifications of customer loyalty variables, the backgrounds of customer loyalty and the relationship with some demographic, organizational, and environmental factors will be discussed. The findings show that there is a strong relationship between a number of variables and building customer loyalty in the service industries sector. In addition, the analysis of results confirmed that obtaining the true and high customer loyalty requires the adoption of a comprehensive set of variables and factors simultaneously. A set of recommendations related to future studies were included.
Authors and Affiliations
Adnan Abdullah SharafAddin ALkhateeb, B. Shivaraj
Keywords
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