Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework
Journal Title: Journal of Tourism, Heritage & Services Marketing - Year 2018, Vol 4, Issue 2
Abstract
Regardless of the value of destination loyalty in both academia and industry, the conceptual development of literature is restricted. This present work seeks to build up a holistic conceptual framework responds to how tourist perception, destination image, satisfaction, and often related attributes can play the main role in destination loyalty. By analyzing the above crucial factors and highlight its implication in destination loyalty. In addition, provide insight into the creation of destination image and in further stage tourist loyalty. The holistic conceptual framework is developed within this research endeavour. The conceptual framework is articulated as one might hope based on tourist demand and supply factors and tourist perception, destination image (organic, induced, and complex image), and the above crucial factors comprising tourist loyalty and how each one of them can be more interactive. The outcomes of the study achieve remarkable theoretical and managerial implications for destination marketing supervisors.
Authors and Affiliations
Abderrahim Chenini, Mustapha Touaiti
Keywords
Related Articles
- EP ID EP410850
- DOI 10.5281/zenodo.1490491
- Views 99
- Downloads 0
Study on The Impact of Socio-Economic Crisis on Greek Wellness Tourists’ Spending Behavior
As most of the sectors of the world economy, tourism has also been affected by the global economic crisis and the resulting social redeployment. This global socio-economic situation, since 2010, has exerted additional pr...
Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki
This paper aims to present a methodology for the segmentation of travelers by studying social media profiles and extracting information on their preferences and demographic traits. Through the study of the sample’s socia...
Gastronomic tourism and the creative economy
The objective of this study was to better understand the relationship between gastronomic tourism and the creative economy. In the last years, there has been a solidification of gastronomy as the main motive to carrying...
Exploring Factors that Influence Domestic Tourists’ Satisfaction with Budget Hotel Services in Egypt
This paper aims to explore the primary factors that affect the perception of domestic tourists towards the service quality of budget hotels in Egypt. The factors were divided into three main constructs: physical quality,...
Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece
This paper examines the ways rural businesses can become attractive to millennials using the Internet and the social media. It has become evident that the prominent way to reach out to millennials is via social media acc...