Building meaningful brands through disseminating artificial intelligence-related content. An essay about cancer hospitals
Journal Title: Journal of Advanced Research in Social Sciences - Year 2022, Vol 6, Issue 1
Abstract
Artificial intelligence (AI) allows cancer hospitals to accelerate their digital transformation and promote their brand. This essay aims to answer the following research question: which communication principles should cancer hospitals respect when they report about their artificial intelligence initiatives for branding purposes? We analyzed these hospitalsâ corporate communication and branding strategies, as well as their initiatives on artificial intelligence. We resorted to three databases, four keywords and three inclusion criteria to find papers published about this area these last ten years (2013-2022). Based on this literature review, we proposed ten communication principles to help cancer hospitals integrate artificial intelligence, corporate communication, and branding. We concluded this essay by stating that cancer hospitalsâ corporate communication department need to employ experts in artificial intelligence, explain to employees the positive impact of AI in the hospitalâs processes, and implement a communication approach focused on satisfying stakeholdersâ information needs rather than promoting medical treatments.
Authors and Affiliations
pablo Medina,Eva Medina,Toni Gonzalez Pacanowski,
Keywords
Related Articles
- EP ID EP743615
- DOI https://doi.org/10.33422/jarss.v6i1.934
- Views 8
- Downloads 0
Pre-Settlement and Post-Settlement Stressors and Mental Illness Among Migrants from War-Torn Countries in the Middle East: A Scoping Review
The rising influx of Middle Eastern immigrants from war-torn countries into Canada, the United States, Europe, and Australia underscores the urgent need to understand the stressors they face during pre-settlement and pos...
Malaysia KESBAN Counterinsurgency Model: A Pathway for Combating the Islamist Boko Harm in the Northern Nigeria
This article analyzed the KESBAN counterinsurgency model of Malaysia in combating the Communist Movement in 1989. It compare with the ongoing Nigerian government counterinsurgency against the Islamist Boko Haram group in...
Improving Senior Knowledge Management in Ageing Societies: The Bakuntza Project
The growing emergence of knowledge-based organizations, in which knowledge is the main competitive capital of companies, makes the management of senior talent an urgent challenge to address. Arising from the increase in...
Contraceptives and the Youth: Examining the Social Meaning of Contraceptives among Undergraduates in Kenya
Sexuality is a development milestone in oneâs life cycle, and each generation has its own struggles with it. It becomes more complex when the biological forces that accompany it initiate the sexual maturation process....
Beyond Comparative Poetics: An Evaluation of The Nucleo-genre Paradigm
The dominance of Western theories in an age of globalization and swift technological advances, which brought to collective consciousness manifestations of literary and artistic genres in distant geographical places that...