Building the external image of the employer of choice on the example of Citi Bank Handlowy
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 1
Abstract
Employer branding is now regarded as one of the significant factors in the success of the organization. A strong brand, good reputation and high level of commitment of employees, positions the company among ideal employers, helps to attract and retain valuable and talented employees, and thus allows to obtain a competitive advantage and achieve higher profits. Activities in the area of conscious image building of the employer of choice start to supply more often range of practices supporting human resources man-agement in organizations operating on the Polish market. Enterprises increas-ingly are beginning to invest in their image, developing and implementing strategies for employer branding, using a variety of innovative tools. The aim of this study was to present the idea of employer branding on the example of the activities of the external image building of the employer of choice in Citi Bank Handlowy.
Authors and Affiliations
Sylwia Stachowska, Agata Zielińska
Keywords
Related Articles
- EP ID EP94025
- DOI -
- Views 101
- Downloads 0
Platforma INNOPENA® jako narzędzie ożywienia współpracy nauki i przemysłu
W pracy przedstawiono aktualną, niską innowacyjność przedsiębiorstw przetwórstwa przemysłowego w Wielkopolsce i przeanalizowano niektóre przyczyny tego stanu rzeczy. Są nimi różnego rodzaju bariery, a zwłaszcza bardzo ni...
Clusters as a form of cooperation in tourism activities
The article presents the essence of tourism clusters in Poland and around the world. The author presents his own idea of the clusters and their definition. According to a study clusters are designed to integrate actors i...
Knowledge Engineering and Expert Systems in Knowledge Management and Business Decision Support
The aim of this paper is to justify thesis about strong relationship between the knowledge management (KM) and knowledge engineering (KE) as well as expert systems. Knowledge engineering and expert systems can be an inte...
Quality in the Theory and Practice of Organisation Management
The article presents the development of quality since ancient times up to nowadays. Examples of defining the concept of quality in different periods of time and in sciences has been provided, giving particular attention...
Uwarunkowania wykorzystania metodyki Six Sigma™ w sektorze MŚP z uwzględnieniem możliwości zastosowania aplikacji komputerowych
Celem niniejszego opracowania jest zaprezentowanie współczesnych rozwiązań informatycznych stosowanych w celu usprawnienia funkcjonowania metodyki Six Sigma ze szczególnym zwróceniem uwagi na ich adaptację w sektorze m...