Building visual identity of scientific and research units and the role of visualization in cooperation with business
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2014, Vol 14, Issue 4
Abstract
The need for commercialization of scientific research leads to the necessity of changing the orientation of scientific-research units to marketing orientation, which is characterized by, among others, conducting research aimed at learning the clients’ needs and building better communication with the recipients. What is an important element of a unit’s marketing communication is its visual identity system, which the recipients use to build their opinion and their picture of the unit. The goal of this article is an attempt to define the key rules of designing visual identity of scientific and research institutions, as well as presenting the role of visualization in their cooperation with business. In the article the notions of image, identity, corporate identity and visual identity are subject to analysis. The article also presents the significance of visualization in the functioning of research and scientific units, elements of visual identity system and the rules of designing visual identity of scientific and research institutions. An analysis of chosen research-scientific units was carried out with regard to visualization.
Authors and Affiliations
Alfreda Kamińska
Keywords
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- EP ID EP70812
- DOI 10.14611/minib.14.04.2014.13
- Views 114
- Downloads 0
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