BUSINESS ANALYTICS OF ENTERPRISES IN TERMS OF STRATEGY
Journal Title: Polish Journal of Management Studies - Year 2017, Vol 16, Issue 1
Abstract
The paper is devoted to the problem of strategic business analytics. The aim of the study is to show business analytics supporting the construction and development of the company development strategy. In order to achieve the assumed goal there has been applied the method of critical analysis of the domestic and foreign literature in the field of business analytics of enterprises domestically and worldwide. In the paper, there have been identified the factors for the use of business analytics. Three priority factors which are the arguments for the application of business analytics in management processes and enterprise development strategies are: speed/ease of deployment (68% of indications), ease of use for business users (65% of indications) and self-service and data discovery tools (61% of indications). Moreover, managers of enterprises with the best economic and financial results, achieving return on assets (ROA) of more than 10%, almost agreeably (90% of indications) claim that analytical tools are necessary for the proper implementation of the strategy and the achievement of increasingly higher economic and financial results. The value of the paper consists in showing a new trend in the development of business analytics, which is to support the process of strategic management and analytical competition.<br/><br/>
Authors and Affiliations
Helena Kościelniak, Sylwia Łęgowik-Świącik, Eva Jančíková
Keywords
Related Articles
- EP ID EP247937
- DOI 10.17512/pjms.2017.16.1.06
- Views 93
- Downloads 0
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