BUSINESS ANALYTICS OF ENTERPRISES IN TERMS OF STRATEGY
Journal Title: Polish Journal of Management Studies - Year 2017, Vol 16, Issue 1
Abstract
The paper is devoted to the problem of strategic business analytics. The aim of the study is to show business analytics supporting the construction and development of the company development strategy. In order to achieve the assumed goal there has been applied the method of critical analysis of the domestic and foreign literature in the field of business analytics of enterprises domestically and worldwide. In the paper, there have been identified the factors for the use of business analytics. Three priority factors which are the arguments for the application of business analytics in management processes and enterprise development strategies are: speed/ease of deployment (68% of indications), ease of use for business users (65% of indications) and self-service and data discovery tools (61% of indications). Moreover, managers of enterprises with the best economic and financial results, achieving return on assets (ROA) of more than 10%, almost agreeably (90% of indications) claim that analytical tools are necessary for the proper implementation of the strategy and the achievement of increasingly higher economic and financial results. The value of the paper consists in showing a new trend in the development of business analytics, which is to support the process of strategic management and analytical competition.<br/><br/>
Authors and Affiliations
Helena Kościelniak, Sylwia Łęgowik-Świącik, Eva Jančíková
THE BEHAVIOUR OF ENTERPRISES IN TIMES OF CRISIS
The global financial crisis, which arose on Wall Street in mid-2008 undermined the standards applicable in the global economy. Capital inflows from banks and other financial entities to companies decreased dramatically,...
HOTEL SYSTEMS AS AN EXAMPLE OF INTERNATIONALIZATION
Article concerns topic connected with hotel managements systems on world. Their rise be connected with continuous development across internationalization. This development be made by investments, cooperation by franchisi...
Empirical Investigation of Sports Management, Behavior Growth and Usage of Sports APP: New Learning Perspective
The purpose of this study was to investigate the use of sports app and the influence of target orientation on sports behavior. Sports app users are research object, 510 questionnaires were sent by online questionnaire su...
POSSIBILITIES TO OPTIMIZE THE LOGISTICS CHAIN IN THE MANUFACTURING PLANT
The market economy is, among other, characterized by the fact that businesses are able to respond promptly to market demands - customers. In practice, this means that the customer wants to have the goods at the location...
CREDIT RISK MANAGEMENT IN COMMERCIAL BANKS
The article proposes a model of credit risk assessment on the basis of factor analysis of retail clients / borrowers in order to ensure predictive control of the level of risk posed by potential clients in commercial ban...