Business Secret behind the Tagline Business Resilience behind the Tagline: Open 24 Hours / 7 Days, Apocalypse Opened for Half a Day
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 06
Abstract
This research investigates the marketing strategies used by shops in Madura with a focus on the tagline "Open 24 Hours / 7 Days; Stop Opening Half A Day". Through a SWOT analysis approach and the Porter's Diamond framework, this research aims to understand how the tagline supports the competitiveness and operational success of stores in a unique local context. Research methods include in-depth interviews with shop owners, customer surveys, and operational data analysis. This research model uses a simple design with Triangulation Theory. The data collection techniques used are observation, interviews and documentation. The data analysis technique used is the Manual Data Analysis Procedure (MDAP). The research results show that the tagline not only acts as a creative marketing tool, but also reflects a commitment to high customer service and operational continuity in the face of changing market conditions. A SWOT analysis identifies strengths such as responsive customer service and weaknesses such as reliance on local resources, while a Porter's Diamond analysis highlights related factors and industry conditions that support the stores' operational strategies. Suggestions for future research include data collection, comparative studies with other industrial contexts, and collaboration with local governments to support demand and development of local shops in Madura.
Authors and Affiliations
Kamal , Chusnul Rofiah
Keywords
Related Articles
- EP ID EP738108
- DOI 10.47191/jefms/v7-i6-47
- Views 23
- Downloads 0
Shariah Hospital Social Responsibility: Maqashid Syariah at Muhammadiyah Hospital
This study aims to discuss and study the practice of sharia hospital social responsibility which should be implemented by Muhammadiyah hospitals using the maqashid sharia approach as the ultimate goal of sharia values. T...
Determinants of Corporate Bond Demand: A Study in Vietnam
Recently, corporate bond has been becoming a controversial debate topic in Vietnam. During 2022 Vietnamese economy experienced several devastating scandals relating to corporate bond that leading to the issuance of sever...
Determinants Of Capital Structure In Manufacturing Companies In Emerging Stock Market
This study aims to examine and obtain empirical evidence that business risk, profitability, tangibility, firm size, liquidity, and asset growth rate, affect the capital structure of manufacturing companies listed on the...
The Effect of Service Quality and Perceived Value to Loyalty through Satisfaction as a Mediation (Study at Camera Rent Equipment at Malang City)
The development of social media users with internet speeds that continue to increase, has also affected business opportunities in the field of visual photography and videography. Mostly, business people have turned out t...
Revaluation Asset Determinants toward Company’s Value
This study’s objective is twofold. The first is to determine the effect of the investment opportunity set, leverage, and liquidity on fixed asset revaluation decisions. The second objective is to examine the effect of fi...