Business Strategies for Sustainable Growth (Application of Competitive Advantage Tool of Porter)
Journal Title: JOURNAL OF COMMERCE AND TRADE - Year 2006, Vol 1, Issue 2
Abstract
In this era of globalisatin, liberalisation an privatisation formulating stategies for growth has been the main focus area of top management of the firms; not only growth but sustainable of Porter propounded, “Competitive Advantage grows out of the value of a firm is able to create for its buyers that exceeds the firm’s cost of creating it. There are two basic types of competitive advantage - cost leadership and differentiation”. A firm may choose to emphasize one of three ‘value disciplines’-- Product leadership, Operational excellence, and Customer intimacy. an essential lesson for the corporates is that competencies are the roots of competitive advantage, and therefore business should be organised as a portfolio of competencies rather than a portfolio of business.
Authors and Affiliations
Er. S. Rajaram, Ashok Kumar, Vivek Gupta
Keywords
Related Articles
- EP ID EP252516
- DOI -
- Views 79
- Downloads 0
Internationalization of Business Operations — A Strategic Approach
The level of participation of firms in international process can be specified by different types of foreign market entry modes. Import and export entry modes are the traditional form of international activities of firms....
Monetary Policy of RBI and its Latest Review
The third quarter review of monetary policy the main challenge of RBI to control the inflation without hearting the growth. In the Q2 review RBI increase the SLR (statutory liquidity ratio ) 24 per cent to 25 per cent. Q...
Software Engineering in the Academy
There is no universally accepted definition of software engineering. For some, software engineering is just a glorified name for programming. If you are a programmer, you might put “software engineer” on your business ca...
The Study of Suggestive Areas for Boosting Tourism Sector in India
The tourism industry has not only contributed only to the tourism revenue but also it has supported other diverse sectors, too such as horticulture, handicrafts, agriculture, construction and even poultry. Investments in...
Performance Appraisal of SEZ in India
The creation of SEZ and its contribution in the development of economy of the country is a burning topic which is directly or indirectly related to the social, psychological and economic aspects of the country. In the pr...