BUSINESS STRATEGIES OF THE MULTINATIONAL CORPORATIONS
Journal Title: CES Working Papers - Year 2012, Vol 4, Issue 2
Abstract
The international strategic management facilitates the development of the international strategies that shape a large context for reaching the main goals of a multinational company. At a conceptual level, there are many similarities between designing a strategy that could be used only in one country and drawing up a strategy for a number of markets. Yet, it has to be mentioned that the development of an international strategy involves a more complex process than in the case of a national one. All these aspects, together with the determinants of the internationalization, will be largely argued in the present paper.
Authors and Affiliations
Laura Diaconu
Keywords
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