Buying Motives of Women For Personal CARE Products in Madhya Pradesh
Journal Title: International Journal of Humanities and Social Sciences - Year 2018, Vol 7, Issue 6
Abstract
This study was carried out in the heart of India to study the buying motive of women for purchasing Personal Care Products. The objective of this paper is to identify the variable that results in the purchase of Personal Care Product. In this research, the women respondents above 18 years of age were chosen for the study. This study will be useful to various Marketers & in deciding the strategies for capturing the market of personal care products. The study is based on primary data which was obtained through a questionnaire. The results have been analyzed through MS EXCEL and SPSS version 18.
Authors and Affiliations
Nidhi Shrivastava
Keywords
Related Articles
- EP ID EP410455
- DOI -
- Views 105
- Downloads 0
An Empirical Study on Knowledge Management in Higher Educational Institutes: A Case Study of Christ Campus, Rajkot
In general, there are two types of knowledge: tacit knowledge and explicit knowledge. Put it very simply, knowledge management is the conversion of tacit knowledge into explicit knowledge and sharing it within the organi...
The Role of State on Cases of Intolerance and Radical Practices in Indonesia
The rise of terrorist acts in Indonesia is allegedly due to the lack of synergy between the interests of the state in counter terrorism, in the other hand public actually has not fully understood the essence of the state...
THE HEALTH PROBLEMS OF THE RESIDENTS IN THE MINING – AFFECTED AREAS IN SANTA CRUZ, ZAMBALES, PHILIPPINES
The study was conducted to assess the health problems of the people in the mining-affected areas of Santa Cruz, Zambales, Philippines. The study utilized descriptive method and descriptive documentary analysis. Primary d...
A Study of the Relationship between Acceptance Level and Disciplinary Approach among Private School for School Uniform Implementation Policy
Schools are microcosm of a colorful and diverse society. This article examines the school uniform implementation policy using two dimensions, i.e. acceptance level and disciplinary approach. Equal number of students, par...
DOES MARITAL BLISS LOWER THE CAREGIVING BURDEN
Indians share a mutual value culture considering which they regard care giving as a reflection of the cultural code of interdependency and reciprocity. Thus, not just the dearth of beds in a mental hospital or community...