CHALLENGES AND SUCCESS DRIVERS OF MOTORCYCLE SPARE-PARTS PRIVATE LABEL BRANDS IN SOUTHEAST NIGERIA
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 5
Abstract
The motivation of this study is the observed increase of motorcycle spares parts private labels (PLs) in the southeast Nigeria, therefore warranting empirical probing to identify success factors and major challenges to motorcycle spare parts PL in Nigeria. The study is guided by three objectives and three hypotheses formulated to address the objective. Four point likert scale questionnaire was designed and primary data were drawn from 23 PL managers or owners at Nnewi, Southeast Nigeria. Principal component analysis and tstatistics were adopted for data reduction and for hypothesis testing respectively. The major finding of this study is that to gain control is the major reason for development of private label; self-gratification is the key success factor of PLs; and piracy or absences of regulation is the main challenge of PLs survival. Accordingly, this led to the conceptualization of the Private Label Survival Triangle. Key recommendation is the urgent need for government to regulate the motorcycle spare parts PL sector.
Authors and Affiliations
Moses C. Olise| Department of Marketing, Nnamdi Azikiwe University, Awka, Nigeria DL: +234-803-6700-014. Email: mchigbata@yahoo.com, Anayo D. Nkamnebe (Ph. D)| Department of Marketing, Nnamdi Azikiwe Universtiy, Awka, Nigeria DL: +234-803-6675-771. Email: nkamnebe@yahoo.com, Steve Ukenna| Department of Business Management, Godfrey Okoye University, Enugu, Nigeria. DL: +234-806-9205-016. Email: stephenukenna@yahoo.com, Moses I. Okoli| (Correspondence author) Department of Cooperative Economics & Mgt, Nnamdi Azikiwe University, Awka, Nigeria DL: +234-803-7568-570. Email: improvedmoses@yahoo.com
Keywords
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