CHALLENGES TO BE FACED BY THE DEALERS OF HOUSEHOLD APPLIANCES IN THE CHANGING BUSINESS ENVIRONMENT WITH SPECIAL REFERENCE TO COIMBATORE CITY
Journal Title: International Journal of Research in Social Sciences - Year 2012, Vol 2, Issue 1
Abstract
Development is related to technological change which is instrumental in improving the quality of the life of the common man. Resent and subsequent decades are apt to witness further advancement in every field. Home equipments developed from simple hand-operated tools for cooking, washing and cleaning into highly complicated electrical appliances, many of them automatically controlled. There were a number of reasons for this development, the main one being the near disappearance of the domestic servants. Equipments were therefore designed to save the people’s time and energy. The demand for these new and improved appliances was increased by the growing number of married women employed outside the home or selfemployed. Modern house-hold appliances can be divided into two main heading, electrical and non-electrical. The electrical appliances include mixie, grinder, washing-machine, water purifier, refrigerator, cooker, ovens, iron-box and heater.
Authors and Affiliations
Dr. (Mrs. ) A. Kumudha and Mr. K. Prabakar
Keywords
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