Challenging the Uppsala Internationalization Model: a Contingent Approach to the Internationalization of Services
Journal Title: BAR: Brazilian Administration Review - Year 2008, Vol 5, Issue 2
Abstract
Some authors have questioned whether the well-known Uppsala internationalization model would be generalizable to services. We take one of the model’s assumptions – that firms will follow a gradually increasing resource commitment path in each country – and challenge whether it would hold up under specific service characteristics or particular combinations of environmental variables and service characteristics. We review the literature in search of more appropriate dimensions for the classification of services that would allow for the test of the Uppsala model’s assumption. Based on purely conceptual reasoning, supported by previous empirical studies, we propose some hypotheses about how service firms would be expected to behave – in terms of their choice of foreign entry mode - under certain circumstances and what the performance implications would be expected to be. These hypotheses are contrary to the Uppsala model’s predictions. This paper is solely conceptual, so the key constructs (environment and service-specific variables) would still require operationalization before the hypotheses can be empirically tested.
Authors and Affiliations
Carneiro, Jorge; Rocha, Angela da; Silva, Jorge Ferreira da
Keywords
Related Articles
- EP ID EP40421
- DOI -
- Views 231
- Downloads 0
Drivers of Discretionary Firm Donations in Brazil
Discretionary firm donation is usually related to the stakeholder theory and corporate social performance. Although theoretical explanations for this social behavior are pervasive in related literature, empirical modeli...
Proposal of a Validation Framework for a New Measurement Model and its Application to the Export Performance Construct
This paper presents a comprehensive and integrated set of validation procedures to assess the satisfactoriness of measurement models of multifaceted constructs. The validation framework is then applied to a new measurem...
Fair Trade Practices in the Northwest Brazilian Amazon
This paper describes and analyzes the Arte Baniwa project, a sustainable development project based on the production and commercialization of Baniwa indigenous basketwork with the support of the Instituto Socioambienta...
Business model analysis from the activity system perspective: A design science research
Understanding a business modelis at the core of organizationalstrategy, competitiveness,and business sustainability. Descriptive approaches to understand business models are often based on the analysis of their...
Perceptions of Equity and Justice and Their Implications on Affective Organizational Commitment: a Confirmatory Study in a Teaching and Research Institute
Studies about individuals commitment to organizations acquire renewed interest in light of the changes imposed by new organizational structures and ‘boundary-less’ careers. The need to identify and retain individuals wh...