Change of Consumption Behavior of The Community of Gresik City from Modern Market to Online Shop During The Covid-19 Pandemic

Journal Title: Dialektika : Jurnal Ekonomi dan Ilmu Sosial - Year 2022, Vol 7, Issue 2

Abstract

This study aims to analyze changes in the consumption behavior of the people of Gresik city from the modern market to the online shop. In this study using a descriptive qualitative approach. The nature of the writing is descriptive, the research subject is the people who live in Gresik Regency GKB Housing located in Gresik Regency. Data collection techniques use primary and secondary data, primary data in the form of observations and interviews, while secondary data comes from journals, articles, books and others. Data analysis uses descriptive analysis with data reduction, data presentation, and data verification methods. The results of the study show that the change in the consumption pattern of the people of Gresik city from a modern market to an online shop was triggered by covid-19, where the pandemic period required the public to comply with health protocols and PPKM policies which made people locked out of their homes and interacted in order to break the spread. covid-19. With the COVID-19 pandemic and the support of the increasingly rapid development of information technology, people are more likely to consume or shop online rather than buying goods at the right place, such as shops, malls, supermarkets, and minimarkets. This has created a change in the consumption pattern of the people of the city of Gresik.

Authors and Affiliations

Khilda Falahiyah, Sugeng Hariyanto

Keywords

Related Articles

Change of Consumption Behavior of The Community of Gresik City from Modern Market to Online Shop During The Covid-19 Pandemic

This study aims to analyze changes in the consumption behavior of the people of Gresik city from the modern market to the online shop. In this study using a descriptive qualitative approach. The nature of the writing is...

Analysis Supply Chain Management (SCM) Planning of Juice Production by UKM Larasati

Supply chain management is a concept that discusses the flow of good, cash, and information on an ongoing basis to help the process of business development. One of the business sectors that support the regional economy i...

Analysis of Factors Influencing the Determinants of Online Shopping

Online shopping is an activity of buying and selling by utilizing the development of internet technology. The higher level of online shopping consumers has led to the phenomenon of e-commerce, like Zalora and Lazada. Con...

Impact of South Korea’s New Southern Policy on Indonesia: Economy And Defense Sectors

South Korea’s economy has been heavily depend on major power countries such as US, China, Japan, and Russia. However, with the changing dynamics in international world such as growing protectionism in US during Trump lea...

The Urgency of Legal Reform in the "Metaverse" Era from a Progressive Legal Perspective

Metaverse is the latest technology issue widely discussed, especially during a pandemic that limits humans from massive physical gatherings. In the Metaverse world, users can transact virtually and carry out economic, en...

Download PDF file
  • EP ID EP711151
  • DOI https://doi.org/10.36636/dialektika.v7i2.1007
  • Views 89
  • Downloads 0

How To Cite

Khilda Falahiyah, Sugeng Hariyanto (2022). Change of Consumption Behavior of The Community of Gresik City from Modern Market to Online Shop During The Covid-19 Pandemic. Dialektika : Jurnal Ekonomi dan Ilmu Sosial, 7(2), -. https://europub.co.uk/articles/-A-711151