CHANGES IN PLACE NAME SEMANTICS IN THE TOURISM ADVERTISING DISCOURSE
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2017, Vol 26, Issue 2
Abstract
The present research is aimed to reveal the shifts in the semantics of place names used as general names and as oikonyms in tourism advertising discourse. The “place name” nominations preserve their negative connotations in the dictionary entries but in the tourism advertising discourse their pejorative components are diminished and they acquire positive connotations.
Authors and Affiliations
T. V. Kolisnychenko
Keywords
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