Characterising Leadership for Sustainable Development in Africa: A Case Study.
Journal Title: Frontiers of Marketing Research - Year 2016, Vol 1, Issue 1
Abstract
In Africa, new forms of leadership have emerged at various social levels and institutions to drive a development agenda based on peer-learning and knowledge-sharing. However, the African continent remains confronted with many challenges on its path to sustained growth and development. This research sought to characterise leadership for sustainable development. It is a case study that was informed by a purposive sample of 30 MBA students from two regions. An open-ended questionnaire was use to gather data. The findings among other things were that Africa needs leadership that is not embodied in a sole heroic individual but diffuse, pluralistic, collective and facilitative leadership for sustainable development. Ability to advocate a viewpoint that is in line with the broader sustainability agenda and feminine attributes of cooperation, understanding, pluralistic knowing and seeking union align more closely with the sort of work required to develop more sophisticated, encompassing and collaborative efforts. Intimate knowledge of sustainable development, creating and sustaining relations and accommodating the particular heterogeneity and diversity of localities and regions were cited as characteristics of leaders for sustainable development. The article argues that leaders who make decisions from a long-term perspective will lead Africa towards economic prosperity, social cohesion and environmental sustainability.
Authors and Affiliations
Primrose Kurasha
Keywords
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