CHARACTERISTICS OF MONITORING AND DETERMINING THE CONTENT OF THE CONCEPT OF THE ENTERPRISE FINANCIAL STRATEGY
Journal Title: Інфраструктура ринку - Year 2018, Vol 18, Issue
Abstract
The article is devoted to the refinement of the essence of the financial strategy and the generalization of the content of the concept of “financial strategy”. The subject of the study is to define concepts of “strategy” and “financial strategy”. The article analyses the concepts of “strategy”, “financial strategy”, which allowed providing the author’s definition of these concepts. On the basis of these, the content of the concept “financial strategy” was generalized and its definitions were given, which allowed outlining the scope of the subject area for further research. Also, the stages of development and implementation of the financial strategy of the enterprise and recommendations for its formation were given. The success of the company’s financial strategy is based on the consistent theoretical and practical approaches to its development.
Authors and Affiliations
O. V. Niasibova, I. P. Kosareva, I. M. Stukalo
Keywords
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