Chinese-American Consumption of Financial Service: A Cultural Framework
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 7
Abstract
While the Latino/Hispanic segment of US population has garnered the most attention from the practice and research of financial services marketers, the Asian and Pacific Islanders segment has received less attention. The Asian and Pacific Islanders is among the fastest growing segment of our population and this study focuses on this group to start a fruitful research theme. In today’s diverse and fast changing world, financial advisors must consider the impact of origin and culture on whether—and how—consumers choose to take advantage of their services. In order to serve these clients well, financial advisors need to know where these clients come from and the implication that has for services offered. The purpose of this study is to identify the financial traits and attitudes of Chinese-Americans, including attitudes toward risk, savings, asset allocation, international investment, and the need for financial advisors. Our research sets the stage for future empirical investigations that will enrich the understanding of academics and practitioners alike.
Authors and Affiliations
Fang Zhao, Jie Sun, Raj Devasagayam, Gary Clendenen
Keywords
Related Articles
- EP ID EP612271
- DOI 10.6007/IJARBSS/v7-i7/3089
- Views 41
- Downloads 0
Emotional Intelligence (EI) among of College Student of Sultan Idris Education University (UPSI): One Construction and Personal Development through Tarbiyah Process
The importance of Emotional Intelligence (EI) is undeniable in determining one's achievement to succeed in all aspects of life, especially among college students and university. Plato once revealed that 'emotions are onl...
Market Segmentation of Kuala Selangor’s Ecotourists’
Ecotourism sectors have gained significant attention from the tourism market these days. In Malaysia, this sector is considered a niche market and have been growing steadily for more than a decade. This sector also has b...
What Matters in the Right Selection of Provincial Government Employees: An Analytical Study based on Employees Perception
The main focus of this study is to investigate the applicants’ perceived insight about the procedural justice of the recruitment and selection procedures in the public sector organizations. Data collection was made from...
The Role of Nutrition Label among Malaysian Consumer: A Preliminary Review
This paper seeks to identify the role of the nutrition label, particularly on the use and attitude in the context of Malaysian consumer. Specifically, this paper provides the definitions of the nutrition label, nutrition...
Designing a Case Study Template for Theory Building
The case study methodology is often little detail known compare to quantitative methodology. Objective of this paper is used as a guideline to the novice researcher in designing and preparing qualitative case study metho...