CHREMATONYMS IN PHARMACEUTICALS ADVERTISING TEXTS
Journal Title: Записки з ономастики - Year 2015, Vol 0, Issue 18
Abstract
The article deals with the functioning of ñhrematonyms in the Ukrainian pharmaceuticals advertising texts. The purpose of the article is the analysis of the ñhrematonyms functioning in the Ukrainian pharmaceuticals advertising texts. The tasks are the analysis of the ñhrematonyms researches and defining the specifics of the ñhrematonyms functioning in pharmaceuticals advertising texts in the material under study. The subject is the research of the pharmaceuticals advertising texts. The study examines the ñhrematonyms peculiarities and functioning in the Ukrainian pharmaceuticals advertising texts. It is presented a brief description of ñhrematonyms researches. It is shown the characteristic of ñhrematonyms in pharmaceuticals advertising texts. It is defined the role of ñhrematonyms in the pharmaceuticals advertising texts. Moreover, special attention has been focused on the ñhrematonyms typology. Each type of ñhrematonyms is illustrated by concrete example of the Ukrainian pharmaceuticals advertising texts. It is proved that ñhrematonyms serve as the additional source of expression; they promote disclosure of advertising text’s ideas. It is presented ñhrematonyms classification in pharmaceuticals advertising texts based on Ukrainian onyms typology by M. M. Torchinskiy. It is eliminated nominative, emotionally and expressive, suggestive functions of ñhrematonyms in the Ukrainian pharmaceuticals advertising texts.
Authors and Affiliations
S. V. Nasakina
Keywords
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