Circular Economy Transformation in Chemical Industry: Integrating CRM and AI for Sustainable Growth
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 04
Abstract
This white paper explores the pivotal role of Customer Relationship Management (CRM) in the digital transformation journey of the chemical industry. As customer expectations continue to evolve and competition intensifies, chemical companies are turning to CRM solutions to enhance customer interactions, streamline operations, and drive business growth. The abstract provides an overview of CRM’s significance in the chemical sector, highlighting its role in customer segmentation, sales automation, marketing optimization, and customer service enhancement. By centralizing and optimizing customer-related processes, CRM enables chemical companies to deliver personalized experiences, improve sales productivity, and foster stronger customer relationships. Through a comprehensive examination of CRM implementations and potential applications in the chemical industry, this white paper aims to provide valuable insights for industry professionals seeking to leverage CRM to navigate the challenges and opportunities of the digital age.
Authors and Affiliations
Suman Deep,
Keywords
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- EP ID EP733413
- DOI 10.47191/ijcsrr/V7-i4-03
- Views 36
- Downloads 0
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