Civil Society in Sweden as a Factor of Sweden’s Image Attractiveness
Journal Title: Athenaeum. Polskie Studia Politologiczne - Year 2018, Vol 0, Issue 59
Abstract
In recent years, nation branding attracts interest of scholars and academic environment. In the era of globalisation, the need to care for propoer image and perception of a state in international environment becomes even more apparent. Soft power resources are a vital element in creating a strong nation brand. The aim of the article is to verify hipothesis stating that civil society can be perceived as a soft power resource used in building the brand. Therefore, the proposed research is conducted by analysing most significant branding rankings with respect to the positions reached by Sweden, used as a model state with strong civil society.
Authors and Affiliations
Anna Kobierecka
Keywords
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- EP ID EP664276
- DOI 10.15804/athena.2018.59.06
- Views 131
- Downloads 0
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