Client-Oriented Approach: Forming the System of Management of the Bank Relations with Clients
Journal Title: Проблеми економіки - Year 2015, Vol 2015, Issue 3
Abstract
The aim of the article is to develop the theoretical principles of forming the bank relations with clients as part of the client-oriented strategy implementation. As a result of the conducted research there has been presented the definition of client-orientation, mechanism and system of management. The system of management of the bank relations with clients, the purpose and objectives of its formation have been substantiated. The hierarchy of subjects of forming and managing the process of the bank relations with client has been presented. The ways of implementing in practice the functions of the mechanism of managing relations with clients have been revealed. It has been proved that for implementation of the client-oriented approach the banking institution should have a comprehensive view of its clients’ behavior, which detailed understanding will allow for a more accurate segmentation and building individualized partnership relations. Implementing the principle of totality of client relationships level and comprehensive knowledge, development of employee behavior techniques and special techniques for working with the most valuable clients, the use of analytics and forecasting tools will provide targeting of marketing campaigns and lead to minimization of additional costs, satisfaction of every client, loyalty, increase in the market share, growth of sales volume, increase in profits of the banking institution.
Authors and Affiliations
Diana Zavadska
Keywords
Related Articles
- EP ID EP127906
- DOI -
- Views 102
- Downloads 0
Goals and priorities of socio-economic reforms with consideration of the current economic situation
The article defines goals and priorities of reforms in Ukraine with consideration of the current situation in economy and social sphere. It marks the necessity of changing strategic goals and giving realistic orientation...
Interrelation of Economic Development of the Countries, Climate Change and Health of People
The main correlation elements between the population health and the climate change as a result of human economic activity were researched.
Tools of Improvement of Manufacture at the Mechanical Engineering Enterprises
The article analyzes the existing tools to improve manufacturing business processes. The possibility of their use in the company of their relationship in order to achieve synergy is considered. The system of tools to imp...
Local budgets tax expenditures's role in formation of tax capacity
The article deals with the concept of tax expenditures (which are defined as tax revenues which not received in the budget system as a result of tax credits and exemptions set out at tax laws) describes their characteris...
Analysis and Modeling of the Synergizing Effect of Logistical Systems at the Microeconomic Level
Logistical systems, in particular, those operating at the microeconomic level, are complex systems whose components are constantly interacting in a coordinated manner, which may result in the synergizing effect, and one...