CLUSTER AS A PERSPECTIVE OF ENGAGING A NETWORK OF ENTITIES WHICH CREATE PRODUCTS SUCH AS INTERNATIONAL SPORTS EVENTS
Journal Title: International Marketing and Management of Innovations - Year 2016, Vol 0, Issue 0
Abstract
In the following article the authors aim to present and discuss the problem of whether using the cluster concept can improve the effectiveness of managing big sports events. That is why the authors are trying to check whether processes which take place during realization of international sports events are similar to those which take place among entities in a cluster. They also wonder if the characteristic of tasks and entities realizing international sports events matches characteristics of environment of functioning clusters. According to the authors, a cluster concept can be implemented and it should bring the organizers of international sports events achieving better effectiveness and economic indicators of success than assumed.
Authors and Affiliations
ANDRZEJ HADZIK, Jakub Rysnik
Keywords
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