How Creating Shared Value Differs From Corporate Social Responsibility

Purpose: This study attempts to make a contribution to theory by disentangling the concept of creating shared value (CSV)from corporate social responsibility (CSR). In doing so, the study provides a preliminary outline f...

System identyfikacji wizualnej firm i instytucji

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Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports

Purpose: This research explores the application of Aaker’s brand personality scale on human brands in surf sports. It investigates the potential for detecting differences in the brand personality profile used on human br...

Debate Over Rigor and Relevance in Scientific Study of Management

Purpose: This article provides a general review of the debate over rigor and relevance in academia,specifically in the scientific field of management. It seeks to contribute to the body of literature while emphasizing in...