COMMERCIAL MARKET DEVELOPMENT OF BULOG (INDONESIAN LOGISTIC BUREAU) THROUGH SMALL-RETAIL BUSINESS BASED ON COMMUNITY SERVICE (RPK / RUMAH PANGAN KITA).
Journal Title: International Journal of Advanced Research (IJAR) - Year 2018, Vol 6, Issue 7
Abstract
This study attempts to measure the performance of RPK in performing the expected roles and functions, so that the strengthening and inhibiting factors that are owned can be known; measure the level of customer satisfaction to know the suitability of expected and accepted services, so that the gap as the basis for the development of marketing programs can be identified, and make a competitor analysis to get the excess and or attracting factor, so that strategic steps for strengthening competitiveness of RPK can be known. The customer satisfaction index as a whole is 0.75 from the 0-1 satisfaction scale. This value is categorized as \"moderate satisfaction\" that still needs to be improved. Improvements need to be done on both the product and service aspects. Major improvements to the product quality are recommended for two attributes that are considered important to the customer but the satisfaction level is still low, that are (1) availability of expiry date and (2) expiration time limit. While major improvements in service quality aspects are (1) product availability and (2) quality guarantee from product. It indicates the need to improve the quality of BULOG products to increase customer trust in Sahabat RPK and improve stock management by Sahabat RPK.
Authors and Affiliations
Dimas Khairulya, Tajuddin Bantacut, Eko Ruddy Cahyadi.
Keywords
Related Articles
- EP ID EP366466
- DOI -
- Views 74
- Downloads 0
MODULATORY EFFECTS OF HYDROALCOHOLIC EXTRACT OF PHYLLANTHUS AMARUS ON PURINERGIC ENZYMES IN ALBINO RAT TISSUES AND ITS ANTIOXIDANT POTENTIALS.
Phyllanthus amarus is a medicinal plant with immense benefits. Several experimental investigations have explored and establish its phytochemical constituents. This study was carried out to evaluate the antioxidant potent...
EFFECT OF SAFED MUSLI, GRAPE SEED EXTRACT AND L-ARGININE ON SEXUAL HEALTH.
The use of plant or plant-based products to stimulate sexual desire and to enhance performance and enjoyment is almost as old as the human race itself. The present paper reviews the active, natural principles, and crude...
DEVELOPMENT AND VALIDATION OF UV- VISIBLE SPECTROPHOTOMETER METHOD FOR ESTIMATION OF RIVASTIGMINE IN HUMAN PLASMA.
The main purpose of this study was to develop a simple precise, rapid and accurate uv-visible spectrophotometric method for determination of rivastigmine in spiked human plasma by extracting the Rivastimine from spiked h...
THE EFFECT OF STRATEGIC LEADERSHIP, ORGANIZATIONAL CULTURE, AND LEARNING ORGANIZATION ON GOOD CORPORATE GOVERNANCE AND ORGANIZATIONAL PERFORMANCE IN AGENCY OFFICE OF PT AIA FINANCIAL EAST INDONESIA AREA.
This study aims to examine the effect of strategic leadership, organizational culture, and learning organizations on organizational performance through good corporate governance. This study used 100 leaders at AIA Financ...
FOCAL SEGMENTAL GLOMERULOSCLEROSIS AND MULTIPLE MYELOMA.
Focal segmental glomerulosclerosis (FSGS) is one of the most important causes of end-stage renal disease in the United States. FSGS is more prevalent in young African American patients. It is commonly associated with var...