Commercialization Plan for Waterproofing Made of Expanded Polyethylene (Unicel) to the Market Goal
Journal Title: The Journal of Middle East and North Africa Sciences - Year 2019, Vol 5, Issue 7
Abstract
The objective of the research is to design a marketing plan1 to launch the waterproofing made of expanded polyethylene "Unicel" in the State of Tlaxcala, which is aimed at the segments: the general public of the municipality of Xaloztoc and the focused construction companies to the construction in the entity. The study is of a quantitative, sequential and probatory type, it is sequential and probative; each stage precedes the next, bypassing the steps, with a mixed approach consisting of the systematic integration of quantitative and qualitative methods in a single study in order to obtain a more complete "picture" of the phenomenon (Hernández Sampieri, Fernández Collado & Baptista Lucio, 2010), the population universe is defined with reference to the databases of the intercensal survey (INEGI, 2015), using the formula of finite populations of less than 500,000, which helps to determine the population samples for the two segments; for construction companies, stratification is done to be more precise. For the market study, the competition and the application of surveys to determine the acceptability of the waterproofing in the segments are identified. The results of the surveys are favorable which allows positioning the waterproofing and have coverage of other segments, 81% of construction companies are willing to acquire the product and 90% of the general public considers it attractive for consumption. It is also observed by the acquisition of sustainable products. With the results obtained, a marketing plan is designed which entails lines of action for each of the proposed strategies.
Authors and Affiliations
Rocío Lozano Vázquez, Crisanto Hernández Tenopala, Elizabeth Montiel Huerta, José Luis Moreno Rivera
Keywords
Related Articles
- EP ID EP595354
- DOI -
- Views 109
- Downloads 0
Entry Test as a Predictor of Success in Bachelor of Medicine & Bachelor of Surgery
Aim: To find out whether success in medical Entry Test has any impact on future grades of students in Bachelor of Medicine & Bachelor of Surgery (MBBS). Methodology: This is an analytical study conducted in Khyber Medica...
The Effect of Smartphone Usage on the Upper Extremity Performance among Saudi Youth, Kingdom of Saudi Arabia
The current study aims to investigate the effect of smartphones usage on the upper extremity performance among Saudi youth. A goniometer to measure the Range of Motion (ROM), the Smartphone Addiction Scale (SAS), McGill...
The Role of Human Resources in Change Management: An Exploratory Study in Lebanon
Constant change occurs due to globalization, increased pace of competition, vibrant technological advancement, information flow and customers’ awareness among others. The forces subject organizations to challenges as how...
Attendance and Gender: Impact on Students’ Academic Achievement in Public Secondary Schools in Hamisi Sub-County, Kenya
Students’ school attendance stands out as a major factor in student academic achievement. Sporadic attendance leads to transient knowledge retention hence dismal academic results manifested by poor/receding test scores....
The Theme of Holy Quranic Verses for Consumers’ Welfare Regarding Weighing & Measurement
This paper investigates the importance of justice and fair dealings in business activities. Twentieth-first century is considered the century of development for globalization and consumerism. Due to this, many other coun...