COMMODITY-PRICE POLICY AS AN IMPORTANT BANKING MARKETING TOOL
Journal Title: Інтелект ХХІ - Year 2018, Vol 1, Issue
Abstract
The overview of the marketing policy of PJSC CB “PrivatBank” with a focus on pricing in key banking products has been provided in the article. It has been demonstrated that the decrease in PrivatBank's marketing and advertising costs did not affect its recognition. In the article has been noted that PJSC CB “Privatbank” is the most modern and innovative among all Ukrainian banks. It has been revealed that the most used in the symbolism of Ukrainian banking institutions is the green color. In the article The comparative analysis of leading Ukrainian banks commodity-pricing policy has been conducted not only for major banking operations, but also for two clients groups: private individuals and business. A comparative analysis has made it possible to determine the banks attitude to different consumers categories. The study allowed to identify the main competitive advantages and problematic aspects of PJSC CB “PrivatBank” in which it is desirable to adjust the bank's commodity-price policy.
Authors and Affiliations
V. Vartsaba
Keywords
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- EP ID EP575166
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