Communicating to Drive Sustainability-A Worked Example with Wind Power
Journal Title: Edelweiss Applied Science and Technology - Year 2020, Vol 4, Issue 1
Abstract
We demonstrate the knowledge-development power of the emerging science of Mind Genomics, doing so by a study of appeals to fund a wind-power project in Texas. The paper focuses on the method, analyses, results, and application of the findings, showing what can be learned and implemented with the easy-to-do and affordable, iterated studies offered by Mind Genomics. Two groups of respondents evaluated 24 vignettes, comprising different combinations of 16 messages about wind power opportunities and benefits for the State of Texas. The first group of 51 respondents evaluated vignettes about wind-power, rating the vignettes on regarding whether they understood the messages and would recommend what they read. The second group of 50 respondents estimated the unit price of a share of stock based upon the messages in the vignette. The analysis linked the ratings to the presence/absence of each message. Two new-to-the-world mind-sets emerged, those focusing on the benefits to Texas, and those focusing on what specific actions must be taken. The mind-sets suggest different ways that people have of dealing with information in which appeals are embedded. Study 2 reaffirmed these two mind-sets when economic judgments were substituted for opinions. The paper incorporates the PVI, the personal viewpoint identifier, a technology to assign a new person to one of these two mind-sets, thus expanding the scope of the research from a study of a single population to the possible identification of the mind-sets in the general population around the United States or even around the world.
Authors and Affiliations
Howard Moskowitz, David JohnThistle, George Ortega, Judah Aber and Attila Gere
Keywords
Related Articles
- EP ID EP678525
- DOI https://doi.org/10.33805/2576-8484.175
- Views 183
- Downloads 0
Development and Validation of New Analytical Method for the Determination of Particle Size Distribution in Glimepiride Using Laser Based Particle Size Analyzer
Particle size is a key factor for modern drug quality since it affects the bioavailability and dissolution profile of the drug product. Study for Particle size is helpful to optimize drug product development process and...
Multiformity and Economic Importance of True Brachyuran Crabs
The brachyuran crabs are diversified and widely distributed habitant throughout the world, apart from Antarctica, they are reported from all the niches of network. They are dominant in all over estuaries and found in unf...
Imbuing the Supply Chain with the Customers Mind: Todays Reality, Tomorrows Opportunity
This paper introduces a new approach to understanding the mind of the customer with the goal of optimizing the supply chain by creating, marketing and then delivering what the customer(s) want. The underlying notion is t...
The Effect of Post-Heating Time of ZnO Thin Film on the Efficiency of ZnO Hylocereus polyrhizus DSSC
The efficiency of hylocereus polyrhizus based Dye-Sensitized Solar Cell (DSSC) has been improved by the ZnO thin-film that was used as a working electrode for DSSC. The ZnO thin-film was improved by varying the post-heat...
The Effectiveness of Community Outreach in Increasing the Coverage of Community Based Management of Acute Malnutrition (CMAM) Program, in Rural Kassala Locality
Community based Management of Acute Malnutrition (CMAM) is an innovative approach for managing acute malnutrition within the community. This study is a community based cross sectional study among communities covered by C...