Communication and Its Impact on Customer Satisfaction in Hospitality Industry
Journal Title: iRASD Journal of Management - Year 2019, Vol 1, Issue 2
Abstract
The main aim of this study was to assess the influence of communication on customer satisfaction. Descriptive statistics (mean score and standard deviation) were used to examine the customers' perceptions and current customer satisfaction status. The least performance was obtained from the mean score of the communication dimension. Correlation and regression analysis were used to see the relationship between the dependent and independent variables and investigate cause and effect relationships. The key finding showed that there was a positive and significant effect of communication on customer satisfaction.
Authors and Affiliations
Andualem Walelign
Keywords
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- EP ID EP692868
- DOI 10.52131/jom.2019.0102.0009
- Views 184
- Downloads 0
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