Communication and promoting policy in tourism marketing
Journal Title: International Journal of Academic Research in Environment and Geography - Year 2014, Vol 1, Issue 1
Abstract
By communication, any tourism entity aims to identify the target markets and the preferences of their potential clients who may become loyal consumers. To accomplish this goal, the entity must achieve a constructive and homogenous sum of all the data and information that may be the basis for determining the reaction patterns of the competition and can select promoting methods and techniques they can later on use for promoting their services. Promoting their services is useful to the clients while making the purchasing decision, because it helps them eliminate or reduce distrust in the tourism product that is up for sale or to offer them security of a good level of satisfaction resulted at the purchase of the selected tourism product.
Authors and Affiliations
Elena Bogan
Keywords
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- EP ID EP182578
- DOI 10.6007/IJAREG/v1-i1/877
- Views 103
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