COMMUNICATION IN THE COMPANY: THE BRAND-LINGUAL ANALYSIS
Journal Title: Науковий вісник Херсонського державного університету. Серія «Перекладознавство та міжкультурна комунікація» - Year 2018, Vol 2, Issue 1
Abstract
The article deals with the analysis of the brand-lingual features of the communication in the company. The analysis refers to the type of communication, which is used in the worldwide company „AIDA Cruises“. The focus of this research is linguocultural aspect of the chosen mark.
Authors and Affiliations
O. V. Sardak
Keywords
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- EP ID EP493740
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