COMMUNICATIVE STRATEGY OF SELF-RITUAL GENRES OF POLITICAL DISCOURSE
Journal Title: Вісник Одеського національного університету. Філологія: літературознавство, мовознавство - Year 2015, Vol 20, Issue 2
Abstract
The article analyzes the ritual genres of Ukrainian political discourse in linguopragmatic aspect. The concept of communication strategy and analyzed of typologies of communication strategies. Actualize the role of self-presentation strategies in ritual genres of political communication and analyze specific communication tactics that contribute to achieving effective results. The analysis of linguistic resources, aimed at implementing the strategy of self-presentation in the political discourse.
Authors and Affiliations
L. I. Striy
Keywords
Related Articles
- EP ID EP407738
- DOI -
- Views 55
- Downloads 0
PERCEPTIVE AND FIGURATIVE REPRESENTATION OF LINGUAL AND CULTURAL DESCRIPTION OF FOOLISHNESS
The article aims at describing the lingual-cultural type Fool for Christ (Yurodivyi) in the perceptually-figurative aspect. The object of the analysis: the lingua-cultural type Fool for Christ (Yurodivyi). The Subject of...
VERBAL-COGNITIVE NETWORK OF “SHAME” IN THE UKRAINIAN LANGUAGE: FOUNDED ON A MATERIAL OF LEXICOGRAPHICAL SOURCES
The article discusses the concept of shame as actualized node verbal-cognitive network. Identify verbal-cognitive concept relations that characterize its internal structure and external constituents outline carried out b...
LINGUAL AND PRAGMATIC ASPECTS OF THE STUDY OF POLITICAL COMMUNICATION IN THE UKRAINIAN LINGUISTICS
The article is devoted to outlining the basic scientific approaches to the study of political discourse in modern Ukrainian linguistics. Defined communicative, and discursive approaches lingual pragmatic as a priority fo...
UKRAINIAN SURNAME OF THE COMPONENTS –ЇД-(-ЇЖ-)
This article continues cycle of published works about anthroponimes of Ukrainian language. Anthroponimes were built on the base of special word or its components. Ways of Ukrainian surnames’ building with components (-їд...
REQUIREMENTS FOR THE FORMATION OF ADVERTISING SLOGANS: ACTUALIZATION OF THE VOLITIONAL FUNCTION OF THE LANGUAGE (ON MATERIALS OF ENGLISH AND UKRAINIAN SLOGANS)
The article is dedicated to the problem of translation of advertising slogans containing the play on words. An advertising slogan is the core element of the composition of an advertising text, as is includes the statemen...