COMPARATIVE CHARACTERISTICS OF BASIC VALUES OF UKRAINIAN GENERATIONS X AND Y
Journal Title: Экономика и финансы - Year 2017, Vol 1, Issue 7
Abstract
The generational theory of is one of the most modern theories of cyclic development. Practical using of this theory allows to maximize the positive impact of each generation on society and to reduce the negative consequences of the «conflict of generations». According to this theory, the main characteristic of each generation is the list of basic values of this generation. In this research on the basis of the analysis of theoretical works in sphere of generational theory the list of the basic values of the Ukrainian generations X and Y was formed. On the basis of the empirical study with using M. Rokich’s value orientations methodic approach, the basic values of the Ukrainian generations X and Y were determined. By comparing the results of theoretical and empirical analysis the list of the most important basic values of Ukrainian generations of X and Y was formed.
Authors and Affiliations
T. P. Blyznyuk
Keywords
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