Competitive Advantage and Performance: Empirical Investigation on Demographic Factors of Malaysian Hotel Entrepreneurs
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 12
Abstract
Economic of Malaysia is growing rapidly in this few years with tourism industry plays an important role for Malaysia.Tourism industry effects positively on the economy can be a key foreign exchange earner, contributing to growth, investment and employment . The resilience of the industry was largely attributed to the active participation in undertaking vigorous promotion and marketing, diversifying target markets, as well as improving competitiveness of tourism products and services to sustain interest among tourists to visit Malaysia. Due to the widely accepted nation that the managerial competencies give significant impact to the performance of the firm, and different personal characteristics of owner or manager and structure of organizations give different impact, thus this research is related. Future more, there has been little research, which had been done in the area of managerial competencies and competitive advantage for small businesses, especially hotel entrepreneurs in Malaysia. Persisting problems of Malaysian entrepreneurs include inadequacy of development, planning, market and marketing infrastructure, managerial expertise, and research and development. Research in the firm performance shows that personal and organization structure significantly affect firm performance as an outcome. Thus, this study tried to look the role of demographic factors in relationship between competitive advantage in hospitality management industry on the business performance of Malaysian hotel entrepreneurs. Data were analyzed using version 21.0 from IBM-SPSS-AMOS (Package Statistics for Social Sciences - Moments Structure Analysis). The findings show that Experience, Ownership, Education and Longevity give an impression of 50% variation in the Competitive Advantage of the company in this study, when competitive advantage also explains as much as 68% of variation in the company's business performance in this study.
Authors and Affiliations
Rossidi Usop, Fakhrul Anwar Zainol, Zamri Chik, Wan Norhayate Wan Daud, Norfadzilah Rashid, Asyraf Afthanorhan
Keywords
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- EP ID EP582391
- DOI 10.6007/IJARBSS/v8-i12/5076
- Views 46
- Downloads 0
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