Competitive Advantage Derived From Learning Organizations: Unpacking the Concept and Its Strategic Implications for the Outsourcing Industry in India
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 5
Abstract
Outsourcing organizations in India have sustained their supremacy over competitors from other developing countries through their knowledge of the English language and a highly aspirational young college educated population. Until now the outsourcing industry integrated learning and invested in training its resources in basic client processes, six sigma, project management and driving small scale transformations to differentiate the services being offered. With the arrival of artificial intelligence and machine learning all major outsourcing vendors feel the need to strengthen the slim differentiators of the past in order to stay relevant. Service providers are beginning to position themselves as techno-functional experts who have the appropriate human capital needed to re-imagine processes and drive innovation and building a strong learning organization that focuses on developing ‘future skills’ needed by its workforce. While applying traditional frameworks of competitive advantage to the outsourcing industry the current research also calls out the pitfalls of limiting learning to client applications, the behavioral tendencies of supervisors and their inability to retain valuable talent. This paper also attempts to relate how a learning organization can play a strategic role in garnering competitive advantage in complex and challenging environment faced by the outsourcing industry today.
Authors and Affiliations
Jaya Nair, Dr. Rajesh Pahurkar
Keywords
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