Competitive Intelligence and Organizationa Performance in Selected Deposit Money Banks in South-East, Nigeria
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2017, Vol 1, Issue 6
Abstract
This research investigates competitive intelligence and organizational performance in Nigeria with a particular reference to deposit money banks in South-East, Nigeria. The invisibility of competitive intelligence units in these banks necessitated this research. The objectives of this study are: To empirically investigate the influence of competitor intelligence on market share and the effect of customer intelligence on quality service delivery. Survey research design was adopted. The data generated were analyzed using Simple Regression Analysis. The results revealed that competitor intelligence had a significant positive influence on market share and also customer intelligence had a significant positive effect on quality service delivery. The study recommended that Banks should establish competitive intelligence departments that will frequently help them gather relevant and timely information about their competitors and customers so as to enable them formulate strategies and make informed and effective decisions at all times. Ndubuisi-Okolo Purity Uzoamaka | Theresa Anigbogu | Ike Ijeoma Chidimma."Competitive Intelligence and Organizationa Performance in Selected Deposit Money Banks in South-East, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-6 , October 2017, URL: http://www.ijtsrd.com/papers/ijtsrd2503.pdf http://www.ijtsrd.com/management/management-development/2503/competitive-intelligence-and-organizationa-performance-in-selected-deposit-money-banks-in-south-east-nigeria/ndubuisi-okolo-purity-uzoamaka
Authors and Affiliations
Keywords
Related Articles
- EP ID EP358214
- DOI -
- Views 152
- Downloads 0
Power Quality Improvement, Harmonic Elimination and Load Balancing in Industrial Power System
Non linear loads are increasingly more abundant in commercial, residential and industrial sector and their percentage of the total load are growing steadily. The increasing uses of non linear loads are becoming more harm...
Simulation of active scheme Three Phase to Seven Phase Transformation using Special condition Transformer Connection
The object in this paper to boost a 3 to 7 phase AC multiphase transformers to converted into DC power through modeling and simulation. A new technique of pure seven-phase Sine-wave of fixed current/voltage and frequency...
Effect of Temperature on the Electric Power of Si InAs and GaAs Based Solar Cells
The electrical power is a nominal quantity which indicates the performance of the solar panels. It depends on the sunshine and also on the properties of the material used. In this work we are interested in the properties...
Social Networking
Social networks constitute the greatest global information platform on the Internet today. They have become an indispensable part of our daily lives as people spend more time socializing on the Internet. They have witnes...
Dictionary Tremble with New Words during COVID 19
The corona virus has caused an outcry across the world. The virus, which has spread in 200 countries of the world, has killed thousands of people and millions of people are infected with it. The whole world is suffering...