Competitive Strategy of Sunan Drajat Islamic Boarding School Business in Lamongan
Journal Title: Journal of Economics, Finance and Management Studies - Year 2021, Vol 4, Issue 12
Abstract
Pondok Pesantren Sunan Drajat (PPSD) is one of the Islamic boarding schools that has a high spirit of economic independence, by establishing several Institution-Owned Business. This Business Unit seems to be developing its units so that they are spreading domestically and internationally. This is due to strategic management that accommodates business, especially in its competition. The purpose of this study was to determine the competitive strategy of Pondok Pesantren Sunan Drajat Islamic-owned business. This study uses a qualitative approach that aims to explain the competitive advantage strategy of the PPSD business unit and SWOT analysis. The results showed that the PPSD business unit implemented all competitive strategies based on sharia principles, which in carrying out their activities were based on benefit. In conclusion, PPSD Business Unit uses an image of differentiation strategy in marketing for its products to stay ahead in the midst of many similar business.
Authors and Affiliations
Tika Diliana, Muhtadi Ridwan, Siswanto
Keywords
Related Articles
- EP ID EP706552
- DOI 10.47191/jefms/v4-i12-15
- Views 96
- Downloads 0
The Impact of Floods on Fish Cultivation Business in Floating Net Cages in Sungai Alang Village, Karang Intan District, Banjar Regency, South Kalimantan
The flood that hit Sungai Alang Village resulted in many floating net cages being lost in the flood, so many farmers lost their cages and caused losses for fish farmers. The aims of the study were to analyze: 1. The econ...
Does More Educated Mean More Productive? Assessing the Effect of Education Level on the Productivity of Sample of Iraqi Farmers
This study aims to know if it is worth investing in tomato farmers’ education in Iraq. Two-stage analyses of the Data Envelopment Approach were used. In the first stage, scores of technical efficiency were obtained. In t...
Analysis of the Effect Liquidity, Leverage, Profitability and Sales Growth on Financial Distress (Altman Z-Score) (Empirical Study of Retail Sub - Sector Companies Listed on the Indonesia Stock Exchange (IDX) 2015-2019
Financial distress is a condition when a company is experiencing financial difficulties, resulting in the company being unable to pay its obligations and leading to bankruptcy. This study was conducted to examine the liq...
Does Organization Communication Effect on Employee Performance?
The purpose of this study was to determine the effect of organizational communication on employee performance at PT Bank XYZ in Bali. The population in this study is front office employees totaling 43 people with saturat...
Corporate Environmental Stewardship and Financial Performance Nexus: A Dynamic Panel Investigation of Green Investment Strategies in Vietnam's Emerging Market Context
This study investigates the complex relationship between corporate environmental stewardship and financial performance in Vietnam's emerging market context through a sophisticated examination of green investment strategi...