COMPETITIVENESS AND ENTERPRISE COMPETITIVENESS: SIMILARITIES AND DIFFERENCES
Journal Title: Сталий розвиток економіки - Year 2016, Vol 30, Issue 1
Abstract
Purpose based on a comparative analysis of the existing theoretical propositions and generalizations of approaches to the interpretation of the essence of the concept of competitiveness of enterprises, to develop a new definition, which will match the external competitive environment. Methodology of research. In the course of research were used such methods as: analysis and synthesis (for the study and research of the concept of competitiveness of the enterprise), dialectical and abstract-logical (theoretical synthesis and formulation of conclusions). Findings. The notion of "competitiveness" and based on different approaches to the definition of the concept of comparative analyzes and time (dynamic) nature of this indicator, which allows you to select the characteristics that are inherent competitive entities. Determined that the concept of competitiveness is directly related with the term "competitiveness of enterprise ", which can be interpreted as an advantage goods (services) company counterparts on specific market segments. The basic theoretical approaches to understanding the concept of enterprise competitiveness, defines common features and differences, grounded their role in the modern economy and proposed a new definition of "competitiveness". Priority directions of improving competitiveness of enterprise. Originality the results of the study is a synthesis of the main theoretical approaches to the concept of "competitiveness" and offering his own definition of the term: competitiveness – is an economic category by which created business owners a competitive advantage over other companies-analogues that are competitors, to improve the viability of life index, the ability to compete with the producers and sellers of similar goods. Practical value is that some provisions and conclusions of the article can be used in the educational process in teaching such subjects as: "Management", "Management of enterprises in the manufacturing sector", "Management of international competitiveness", "Strategic Management", "Regional economy "and so on.
Authors and Affiliations
Iryna Dashko
Keywords
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